Saki redefines modern living with its smart kitchen products. We completely redesigned the brand’s entire corporate identity system and website based on its philosophy of “refined simplicity.”
As part of the project, we created a holistic design language that strengthens the brand’s global presence. We built the new identity around the concepts of simplicity, functionality, and timeless elegance.
We redefined the color palette, typography, and visual system to create a quiet yet powerful brand identity that highlights the design quality of the products, and designed a fluid digital experience that emphasizes the functionality of the products.
My Role
In the SAKI re-branding project, I supported the early stages with a comprehensive benchmark analysis. I then contributed to the logo development and overall brand identity work. After the logo was finalized, I assisted in creating the brand identity guidelines.
I also took part in designing various UI pages and contributed to responsive layout design.
