Turkey’s fastest internet service provider, Turknet, is now much more free, much more technological, and much newer!
At the end of the 6-month design process we went through with Turknet, we aimed to reflect the brand’s modern and dynamic spirit in the new logo and visual world that emerged.
My Role
During the re-branding process of TurkNet, one of Turkey’s leading technology and telecommunications brands, I conducted a comprehensive benchmark study at the beginning of the project. This included an in-depth analysis of competitor brands in both the Turkish and global markets.
Following the benchmark phase, I supported the creation of the brand guideline by contributing to the development process. In the final stages of the project, I produced AI-assisted visuals and took an active role in preparing the presentation materials.
